Tag: Blnz
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Pentagram designs Ben’s Best Blnz branding to advocate for communities “harmed by the war on drugs”
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Design studio Pentagram has created branding that references the injustice of America’s war on drugs for Ben’s Best Blnz cannabis company, which was launched by Ben & Jerry’s co-founder Ben Cohen. Pentagram was tasked with distilling these values into the packaging and brand identity for Colorado-based Ben’s Best Blnz (B3), using a selection of colourful…
