Tag: Upfront

  • TV’s Tough Upfront: More Video Rivals Will Fight For Fewer Ad Dollars

    TV’s Tough Upfront: More Video Rivals Will Fight For Fewer Ad Dollars

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    Plenty of money will be spent on TV ads during this year’s “upfront” — but probably not enough to fuel the economics of all the nation’s big media conglomerates. TV executives and media buyers usually can’t agree on much at this time of year, when U.S. TV networks try to sell the bulk of their…

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